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Why Alexa Rank is not everything and How its different from page rank

Posted by Joshu Thomas on Feb 4, 2010 in Google Central, SEO Central, Webmaster Central | 27 comments

Have you Thought Why Alexa Rank is not everything and How its different from page rank, Everywhere you see around on the web you find Alexa Rank, ive seen many websites who have excellent Alexa rank but still have a fraction of success that other normal websites have.

  • What’s the logic?
  • What are the factors that decide alexa rank?
  • How different is Alexa Rank from Page rank?
  • How to improve Alexa rank?
  • How to improve Page Rank?
  • Which is more important rank?

For all the answers just continue reading.

Alexa Rank: Basically a ranking system invented by Alexa, an internet marketing company part of Amazon Inc.

The method in which alexa calculates this rank is based on the cookie stored in each machine that has the alexa toolbar installed, and calculates all the visits to a websites and adds that unique hits to the website’s name. That’s the Logic behind the alexa rank. The factors that affect the alexa rank are, Firstly the traffic to your website of course, but the chance to be tracked is only when the alexa tool bar is installed. So Basically the Alexa Rank is a Rough Estimate of your websites traffic rank. Even though we give it a lot of importance, it does not show you the entire movie.

Page Rank: Page Rank was invented by Larry and Sergy, who invented the famous Google search engine. It’s the rank on the basis of which Google ranks a website and gives it a status on the web. The factors that affect Google PR are:

  • Uniqueness of the content on your website
  • Quality of the content of your website
  • Number of Back links to your website
  • Quality and PR of sites linking to your website
  • To an extent the link age or the website age

This is the reason why Google PR is important in measuring the quality of a website. To sum up, if a website has a decent PR and a good Alexa rank, then its Great.

How to improve Alexa Rank

  • Basically, Content is the Key, Have good quality, Unique content
  • Keep your website frequently updated
  • Have alexa tool bar installed and promote the tool bar with your users
  • Write guest columns in similar Niche websites for quality traffic
  • Webmasters use Alexa tool bar mostly, so catch their attention.

How to improve Google Page Rank

  • Have Unique content on your website
  • Have high Quality stuff on your website
  • Get link back from ONLY quality websites and that too in your Niche only
  • Higher PR sites linking to your website

Summary: Basically The above are the difference, logic and methods when it comes to Alexa and Page rank, Let me give you an advice from my own experience, don’t think about Rankings and stuff till you need them. Concentrate on great content, that is useful for people in your niche, they will love you, traffic will increase, alexa will love you, google will love you and Money will follow!

[ratings]


About Joshu Thomas

I enjoy blogging about webmaster related stuff and technology. Xtras - I Design, Develop, Blog and Support the Open Source. Passions: I Love Music, Photography, Design, Development, Cycling, Travelling.

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27 Responses to “Why Alexa Rank is not everything and How its different from page rank”

  1. Anusha says:
    February 4, 2010 at 8:16 pm

    Hi Josh,

    Excellent Article dude, Ive almost always considered Alexa rank as the most important and PR has always been 0 for me. I have got enough tips from your writing on how to move fwd to improve my PR and get it moving!

    -anu

    Reply
    • admin says:
      February 5, 2010 at 4:19 am

      Anusha,
      thankyou for your kind words.
      Am not saying alexa rank is not important, dont take it that way, its a rough calculation of how a website is doing. But page rank, work on it and your content with the tips ive given. All the best .

      -josh

      Reply
  2. Anusha says:
    February 5, 2010 at 1:46 am

    Hi Josh,

    Excellent Article dude, Ive almost always considered Alexa rank as the most important and PR has always been 0 for me. I have got enough tips from your writing on how to move fwd to improve my PR and get it moving!

    -anu

    Reply
    • admin says:
      February 5, 2010 at 9:49 am

      Anusha,
      thankyou for your kind words.
      Am not saying alexa rank is not important, dont take it that way, its a rough calculation of how a website is doing. But page rank, work on it and your content with the tips ive given. All the best .

      -josh

      Reply
  3. Smita Pandey says:
    February 11, 2010 at 10:28 pm

    Hi Josh,
    A very well written article with so much of details, Thanks a ton for the detailed approach in explaining why and why not you should at Alexa rank. Personally i Do look at alexa rank everyday, jus beacuse thats very encouraging for me to work on my blog. Its true that it does not give the real picture.. But the rough idea is enough rite? when every one is measured on the alexa plugin?

    smita.

    Reply
    • admin says:
      February 12, 2010 at 10:58 pm

      Hi Smita,
      Thankyou, Regarding your question, i agree its a rough measure of your traffic, Also agree that all are measured under the same lines, But carefully see the below points and you would get what i meant.
      1. Most webmasters have Alexa tool bars installed, so a webmaster related website would have better Alexa rankings
      2. When you go down the rank that ie.. Better the alexa rank the accuracy would be better.

      cheers
      Josh

      Reply
  4. Smita Pandey says:
    February 12, 2010 at 3:58 am

    Hi Josh,
    A very well written article with so much of details, Thanks a ton for the detailed approach in explaining why and why not you should at Alexa rank. Personally i Do look at alexa rank everyday, jus beacuse thats very encouraging for me to work on my blog. Its true that it does not give the real picture.. But the rough idea is enough rite? when every one is measured on the alexa plugin?

    smita.

    Reply
    • admin says:
      February 13, 2010 at 4:28 am

      Hi Smita,
      Thankyou, Regarding your question, i agree its a rough measure of your traffic, Also agree that all are measured under the same lines, But carefully see the below points and you would get what i meant.
      1. Most webmasters have Alexa tool bars installed, so a webmaster related website would have better Alexa rankings
      2. When you go down the rank that ie.. Better the alexa rank the accuracy would be better.

      cheers
      Josh

      Reply
  5. Daniel Millions says:
    February 13, 2010 at 1:32 am

    I didn’t see a button anywhere but do you allow advertising? I have a few in the same niche and I would like to add my button somwhere on your site.

    Reply
  6. Kristan Rosenwinkel says:
    February 18, 2010 at 7:42 pm

    Wow! Thank you! I always wanted to write in my site something like that. Can I take part of your post to my blog?

    Reply
  7. colorflys says:
    February 22, 2010 at 7:48 am

    Excellent article !

    Reply
  8. Bobby says:
    February 23, 2010 at 11:00 pm

    Josh, Nice article, Alexa Rank is not everything i agree…but I really keep a track of it always..i wished if Google had some Traffic rankings as well similar to the google PR.
    -Bobby..

    Reply
    • admin says:
      February 24, 2010 at 8:11 pm

      Thankyou Bobby!

      Reply
  9. Bobby says:
    February 24, 2010 at 4:30 am

    Josh, Nice article, Alexa Rank is not everything i agree…but I really keep a track of it always..i wished if Google had some Traffic rankings as well similar to the google PR.
    -Bobby..

    Reply
    • admin says:
      February 25, 2010 at 1:41 am

      Thankyou Bobby!

      Reply
  10. Arnita Ricard says:
    February 25, 2010 at 4:30 am

    Yep I agree with you there!
    Arnita

    Reply
    • Joshu says:
      March 11, 2011 at 12:50 am

      Cheers Arnita !!

      Reply
  11. Samatha Jones says:
    February 26, 2010 at 9:41 am

    Josh!

    you are my new hero on the web! Excellent article my dear friend!
    Thanks for sharing. i have followed you and become your fan on FB.

    cheers
    Samantha

    Reply
    • Joshu says:
      March 11, 2011 at 12:50 am

      Hi Samantha,

      Thanks a Ton for your kind words! I just loved them!

      cheers
      Josh

      Reply
  12. Simple Joe says:
    February 26, 2010 at 3:11 pm

    I am really glad to see that you are putting so much of effort for encouraging the readers with valueable seo posts like this, I have sent this post to my myspace.
    Excellent article on Alexa, id like to invite me to do a guest article in my Blog, i ve dropped an email.

    Alex Joe

    Reply
    • Joshu says:
      March 11, 2011 at 12:47 am

      Hey Alex,

      Thanks for the kind words and appreciation. Will certainly look fwd to your email.

      cheers,
      Josh

      Reply
  13. DJ Lancashire says:
    December 28, 2010 at 9:48 pm

    PR is not likely to move much now as google does not seem to be updating the green bar :( . Alexa is good for volume of visitors and working out who is winning the war with your main competitors. Nice article though

    Reply
  14. milky says:
    February 21, 2011 at 9:00 am

    I found this great service to improve Alexa rank, check it out at http://www.alexage.com
    It worked great for me and my Alexa rank is now in the top 100K.

    Reply
    • Joshu says:
      February 23, 2011 at 4:49 pm

      I have checked Alexage.com.
      Basically, alexa rankbuilding does not require any additional service provider, it can be easily built your self when your traffic increases.
      But if you artificially try to build alexa ranking, it will eventually fall down when the boost disappears.

      cheers
      Josh

      Reply
  15. Bob moore says:
    February 23, 2011 at 4:43 pm

    Josh,

    Excellent article!
    I second you to the fact that alexa rank is not everything and it is over hyped to an extend.

    cheers
    Josh

    Reply
    • Joshu says:
      February 23, 2011 at 4:44 pm

      True.
      Thanks Bob, for the kind words!

      Cheers
      Josh

      Reply
  16. fishlover says:
    April 1, 2011 at 9:04 pm

    Thanks for this, its explain everything, all the questions I had even before I start blogging. I have to remember this. Thanks

    Reply

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Who am I? Am Joshu. I enjoy blogging about webmaster related stuff and technology. Xtras - I Design, Develop, Blog and Support the Open Source. Passions: I Love Music, Photography, Design, Development, Cycling, Travelling and sleeping (Favorite)

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