What is Google Adwords & Adsense ?

Google AdWords is a quick and simple way to purchase highly targeted cost-per-click (CPC) advertising, regardless of your budget. AdWords ads are displayed along with search results on Google, as well as on search and content sites in our growing ad network, including AOL, EarthLink, HowStuffWorks, & Blogger. With more than 200 million searches on Google each day and even more searches and page views on our ad network, your Google AdWords ads reach a vast audience.

When you create a Google AdWords ad, you choose keywords for which your ad will appear and specify the maximum amount you’re willing to pay for each click. You only pay when someone clicks on your ad. To save you even more money, the AdWords Discounter automatically reduces the actual CPC you pay to the lowest cost needed to maintain your ad’s position on the results page.

There’s no minimum monthly charge — just a $5 activation fee. Your ads start running within minutes after you submit your billing information. You can easily keep track of your ad performance using the reports in your online account Control Center.

To find out more about Google AdWords or to begin creating your ads, visit the AdWords home page.

Google AdSense is a fast and easy way for website publishers of all sizes to display relevant, text-based, un-obtrusive Google AdWords™ ads on their website’s content pages and earn money. Because the ads are related to what your users are looking for on your site, you’ll finally have a way to both monetize and enhance your content pages.

How does Google target ads to my website?

Simply put, Google provides you with AdSense HTML ad code to place on the web pages on which you want to display AdWords ads. Then, they take care of the rest by leveraging award-winning and proprietary Google search and page-ranking technologies to deliver relevant AdWords ads to those content pages.

Google goes beyond simple keyword matching to understand the context and content of web pages. Based on a sophisticated algorithm that includes such factors as keyword analysis, word frequency, font size, and the overall link structure of the web, they know what a page is about, and can precisely match Google ads to each page.

What makes Google AdSense different from other ad networks?

- Run ads that will interest your users.
- Leverages the award-winning Google search technology.
- Filter unwanted ads.
- Once you’re accepted, a simple cut and paste javascript code is all you’ll have to apply to start making money.

Write back on any more questions …

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